Privacy Policy

Effective Date: 1/1/2025

At Al’Ard, we are dedicated to safeguarding your privacy. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our website, create an account, or make a purchase.

Information We Collect

We collect a variety of information to process your orders, enhance your shopping experience, and communicate effectively. This information falls into three main categories: Information You Provide, Information We Collect Automatically, and Information from Third Parties. Below is a detailed breakdown of the types of information we collect and their purposes.

Information You Provide

This includes any information you actively share with us when interacting with our store, such as:

Personal Details:

Your name, email address, phone number, and shipping/billing addresses are necessary to process orders, arrange deliveries, and contact you about your purchases.
If you use gift options or refer a friend, we may also collect the recipient’s contact information.

Account Information:

If you create an account, we collect your username, password, and any additional preferences you set (e.g., saved shipping addresses or payment methods).
You can also update your profile with optional information, such as your preferences for notifications and newsletters.

Payment Information:

For purchases, we securely process your credit/debit card details or other payment methods (e.g., PayPal or digital wallets) through trusted third-party payment gateways.
We do not store sensitive payment details on our servers, but transaction records may include payment amounts and methods used.

Order Details:

Information about the products you purchase, delivery preferences, and your transaction history allows us to fulfill your orders, provide customer service, and make personalized recommendations.
If you request refunds or exchanges, we may also collect additional details related to those transactions.

Communication Data:

If you contact us with feedback, inquiries, or complaints, we collect the content of your messages to improve our service.
Participation in surveys, promotional campaigns, or contests may involve additional data such as your interests, preferences, or testimonials.

Information We Collect Automatically

When you interact with our website, we gather certain information automatically to enhance your experience and ensure the website functions properly:

Device and Browser Data:

This includes your IP address, browser type, operating system, and device information (e.g., device model, screen resolution).
This information helps us troubleshoot technical issues, optimize the site for your device, and protect against fraud or security breaches.

Website Usage Data:

We track actions such as the pages you visit, time spent on our site, items viewed, and activities like adding items to your cart or starting the checkout process.
These insights allow us to understand how users engage with our site and improve the overall shopping experience.

Cookies and Tracking Technologies:

Cookies help us remember your login status, language preferences, and the items in your cart, even if you leave the site and return later.
We also use cookies to gather data about website performance, user navigation, and preferences, enabling us to customize the site for you.

Information from Third Parties

In some cases, we receive additional information from external sources to improve our services and better understand our customers:

Marketing and Advertising Partners:

We may obtain demographic details, such as your age range, interests, or location, to offer relevant promotions and target advertisements effectively.

Social Media Platforms:

If you interact with us through social media (e.g., by liking our page or tagging us in posts), we may collect public information from your profile to better engage with you.

Payment Processors:

Our payment providers may share transaction status updates, such as payment confirmation or failure, so we can promptly address your order.

Shipping Partners:

Delivery carriers may provide updates on your package’s location or delivery status, which we use to keep you informed.

By combining the information you provide with the data we collect automatically and receive from third parties, we aim to deliver a seamless, personalized shopping experience. This includes processing orders efficiently, improving our website, and tailoring communication to your preferences.

How We Use Your Information

We collect and use your information to provide you with a seamless shopping experience, improve our services, and ensure the security of your interactions with us. Here’s how we use your information:

To Fulfill Orders:

We process your payments securely, arrange shipping, and deliver your products to the correct address.
Your contact information allows us to send order confirmations, shipping updates, and delivery notifications.

To Provide Customer Support:

Your information helps us respond to your inquiries, process refunds or exchanges, and resolve any issues related to your orders.

To Personalize Your Experience:

We analyze your preferences and past purchases to recommend products that suit your interests.
By remembering your preferences (e.g., saved items in your cart or your language settings), we make your shopping experience faster and more convenient.

For Marketing and Promotions:

We use your email address or phone number to send updates, special offers, and promotions you may find relevant. You can opt out of marketing communications at any time by updating your preferences.

To Conduct Analytics and Improve Services:

Website usage data helps us understand how users interact with our site, identify issues, and improve its functionality.
These insights guide us in designing a better shopping experience and adding features that meet your needs.

For Security and Fraud Prevention:

Your information is used to monitor for suspicious activity, prevent unauthorized access to your account, and ensure the safety of transactions.

How and When We Share Your Information

We respect your privacy and only share your information when necessary to provide our services or comply with legal obligations. Here are the specific instances when we may share your information:

With Trusted Service Providers:

Payment Processors: To securely handle payments, we share your payment details with trusted processors like Stripe or PayPal.
Shipping Partners: We share your name, address, and contact information with delivery services to ensure your orders reach you.
IT and Analytics Providers: To maintain and improve our website, we may share technical data with service providers that handle website hosting, analytics, and performance optimization.

For Legal Compliance:

If required by law, we may disclose your information to comply with legal processes such as subpoenas, court orders, or government requests.
This ensures we meet our obligations while protecting our rights and those of our users.

During Business Transfers:

In the event of a merger, acquisition, or sale of our company, your information may be transferred to the new entity as part of the business assets. If this occurs, we will notify you and ensure your data remains protected.

What We Don’t Do

No Selling or Renting:

We do not sell or rent your personal information to third parties under any circumstances. Your data is treated with the utmost confidentiality and used only for purposes outlined in this policy.

By using our services, you trust us with your information, and we are committed to using it responsibly and transparently.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience, ensure the functionality of our website, and provide tailored content. Here’s how we use them:

Essential Cookies:

These are necessary for core functionalities, such as remembering items in your cart or enabling secure logins. Without these, certain website features may not work properly.

Performance Cookies:

These cookies help us understand how visitors use our website by tracking pages visited, time spent, and navigation patterns. This information allows us to improve the website’s performance and usability.

Marketing Cookies:

These cookies enable us to deliver ads that are relevant to your interests, whether on our website or other platforms. They may also limit the number of times you see an ad and measure the effectiveness of marketing campaigns.

Analytics Tools:

We may use tools like Google Analytics to gain insights into user behavior and improve our services. These tools may set their own cookies to collect data about your interaction with the site.
You can manage or disable cookies through your browser settings. However, please note that some features of our site may not function properly if cookies are disabled.

Your Rights

We value your trust and give you control over your personal information. As a customer, you have the following rights:

Access:

You can request details about the personal information we hold about you.

Correction:

If any of your information is incorrect or incomplete, you can request corrections or updates.

Deletion:

You have the right to ask us to delete your data, provided there are no overriding legal obligations for us to retain it.

Restriction:

You can request that we limit the processing of your data under certain circumstances.

Portability:

If required, we can provide your personal data in a structured, machine-readable format that can be transferred to another organization.

Marketing Opt-Out:

You can opt out of receiving marketing emails or other promotional communications at any time by following the unsubscribe link in our emails or contacting us directly.

To exercise your rights, email us at marketing@alardproducts.com. We will respond promptly and in compliance with applicable privacy laws.

How We Protect Your Information

We are committed to safeguarding your personal data and employ robust security measures to protect it. This includes:

Data Encryption:

Payment information is encrypted during transactions to prevent unauthorized access.

Restricted Access:

Access to your information is limited to authorized personnel only, ensuring confidentiality.

Continuous Monitoring:

We regularly review and update our security measures to protect against new threats.

Despite our efforts, no system can guarantee 100% security. We urge you to protect your account details and notify us immediately if you suspect any unauthorized activity.

Data Retention

We retain your personal information only for as long as necessary to:

Fulfill the purposes outlined in this Privacy Policy.
Comply with applicable legal and regulatory requirements.
Resolve disputes and enforce our terms and policies.

Once your information is no longer needed, we will securely delete or anonymize it.

International Users

If you are accessing our website from outside the United States, your data may be transferred to and stored in the U.S. or other countries where we operate. By using our services, you consent to this transfer, understanding that the privacy laws in these regions may differ from those in your country.

Updates to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. Significant changes will be communicated through our website or via email. We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact us:

Email: Info@Alardproducts.com

Mailing Address: Alard Products, Inc

P. O. Box 535

Stewartstown PA, 17363-0535, USA